Project 2 - Social Choice

For my project, I am working to raise awareness, empathy, and funds for International Justice Mission (IJM). They are an international organization that works to stop modern day slavery. Because I have a connection on campus to get my project into the hands of students I want to engage another audience in addition to campus. I believe that the main street community would be a good target because it is composed of a very community centered crowd.

The best way to engage these two crowds I believe would be through an interactive take-away. The reasoning is because neither audience spends too much time at one place, and it is better for them to take something and reflect on it in their own time. It is also crucial that it be engaging, because if it is just a poster or flier it is most likely to just get thrown away.

To draw attention to the student materials there will be events and tabling happening on campus where it will be a fitting environment for passing out take-aways. For people on Main St. I think a bulletin take-away holder would make for an eye-popping attention grabber among the other fliers.

Within the time frame of now till the end of the project I believe that it is possible to distribute 60 take-aways, measure effectiveness, and document this project. The largest cost of this project is time. The crunch on time could also prove to be very challenging within my already hectic schedule. But what good is design unless it is effective, and how will it be effective unless you get it out there?

A successful model I have found is the A21campaign. Before A21, organizations struggled to have voice about human trafficking and sex slave trade. This organization advertises their campaign and promptly provides ways for their audience to take action.  Their effectiveness can be measured in the people they have saved and the stir of conversation on this topic that has grown from when they first started to today.